You will love Missha for its:

Concept! Missha is guided by its beauty philosophy of delivering beauty for all women by focusing on the fundamentals while listening to customers’ skin problems and needs. Formulas! MISSHA creates formulas and solutions based on data and customers’ needs to concentrate on the substances and effects desired by customers and eliminate anything unnecessary. We provide beauty solutions that can completely deliver effects up to the last moment of contact with skin by finding and thoroughly verifying optimal ingredients. Simplicity.